Flagship smartphone Samsung Galaxy S6 and Galaxy S6 edge, recently went on sale, continue to fall rapidly. For two months the device fell more than 30%
In trading networks of the Samsung Galaxy S6 with a storage capacity of 32 GB sells for 35 990 rubles. Initially the device was announced at 53 990 rubles, but on the day of entering the market cost of the Korean news has fallen to 49 990 rubles, and after 11 days – up to 43 990 rubles. The smartphone has already overcome a psychological mark, but the price still continues to fall, decreasing already at 33% in just two months. In the “grey” retail Galaxy S6 and Galaxy S6 edge even cheaper.
As noted by Hi-Tech.Mail, now the South Korean flagship, which some analysts called the “biggest mistake Samsung is now sold not only cheaper than the main competitor of the iPhone 6, but the flagship smartphone, the LG G4 and HTC One M9. It seems that retailers have seriously decided to fight for customers in not the easiest to market. How to react to it’s competitors Samsung – time will tell. But it is clear that the winners will be buyers.
Note that in the first days of sales (started April 16) Galaxy S6 and Galaxy S6 edge have been bought for less than the Galaxy S5, which appeared in Russia in April 2014. According to employees of several retail chains, on the first day in stores sales of Galaxy S6 and Galaxy S6 edge was twice lower than the Galaxy S5, as compared with the previous flagship, Galaxy S4, – 7 times.
The demand for expensive smartphones in Russia this year is decreasing, the share of the main competitor of the Samsung – Apple – is also falling. In the first quarter it sold more than 370,000 iPhone (8% of the market) against 530,000 devices in January – March 2014 (11%). In the first quarter of 2015 in Russia on average sold about 150,000 iPhone per month, whereas in the first quarter of 2014 – nearly 190 000. Peak demand for the iPhone came in the fourth quarter of 2014, when the background of the collapse of the ruble and excessive demand on expensive electronics iPhone sales reached 380 000 units per month
