According to the results of II quarter of 2015 first Samsung was ahead of Apple in terms of revenue from sales of smartphones in Russia, analysts said MTS. Selling 970 000 smartphones (2% more than the year before), the Korean company received 13,85 bn in revenue (+35%), while Apple got only 10,14 bn, selling 280,000 devices.
Sales of Apple And other brands (Sony, LG, HTC) in the second quarter year-on-year fell by half, analysts say MTS, making the market share of Samsung in sales grew from 17.1 to 19.3%. The share of Samsung in terms of revenue was 28%, and Apple – 21%.
Apple lost ground due to the high average ticket on their devices, analysts say MTS. On average, the “Apple” of the device more than twice as expensive gadgets Samsung – 34 900 14 300 rubles against roubles, is spoken in the message of the MTS. They note that the sales of expensive Apple devices affected by the unavailability of credit to buy electronics: more than 90% sold in Russia smartphones cost less than 20 000 rubles.
Analyst MTS considers the second quarter, including the last days of June. It does not agree with the representative of “Euroset” Ulyana Smolskaya, according to which these MTS do not take into account the last two weeks of June, in which sales grew Apple and fell from Samsung. According to her, the source of analysts MTS is the same as all other players of the market, the company GfK.
Increase Samsung sales in monetary terms associated with the fact that retailers have ceased to adhere to the recommended prices and strenuously dropping prices for almost the whole range, as well as the flagship smartphone Galaxy S6. It is already possible to buy cheaper than anywhere else in the world.
Apple, however, after the rapid rise of prices in the framework of the pre-hype, obviously, faced with the problem of a new pricing policy. But in the autumn the situation may change, because the manufacturer will introduce a new generation iPhone. Let’s see how much will cost the new Apple flagships in Russia.