In the first year of sales of smart watches Apple Watch, Apple sells 21 million units that will bring in revenue of $8.4 billion, says analyst Oris the Didier. Today, smart watches are successful and important but not critically important product for the company from Cupertino. However, the growing popularity of the Apple Watch will increase the revenue from their sales to tens of billions of dollars a year, financial analysts believe.
When calculating revenue for the year Didier was proceeding from the average price of the Apple Watch at $ 400. That is, for the most part he took in the calculation of the model Apple Watch Sport, with prices depending on size starts at $349 and $399. Analyst Ben Bajarin of Creative Strategies pointed out that further sales Watch will grow at a huge rate: based on trends to date, in 2017 the Corporation will be able to get rid of 100 million “smart” hours.
According to the expectations of the analyst from Global Equities Research, in fiscal 2016 (ending at the end of September 2016) Apple will sell 43 million hours, earning $23 billion In fiscal 2017 (ending at the end of September 2017) the company sells 68 million chronometers, and received 36 billion in the form of income, provided that the average selling price Apple Watch will remain at the current level. Thus, the total revenue for Apple Watch to reach $63 billion in two years.
The optimism of analysts is based on the very slow start of sales of the first iPhone, but its extreme success in the future. For the first six months on the market Microsoft was able to implement only 1.4 million smartphones, but subsequently sales have grown very rapidly, making the iPhone a major Apple product. Apple Watch can repeat the success of the iPhone, becoming the second most important Apple product from the point of view of revenue after smartphones, but significantly ahead of tablets and personal computers.
The Oris Didier noted that the Apple Watch is not competing with conventional clocks, since about 30% of buyers of smart hours Apple before, wore no wrist watch. However, users turned out to be a very high opinion of the fitness capabilities of the Apple Watch. So, 85% of buyers of the gadget reported an improvement in their health, and 27% admitted that they took off overweight.
According to the analyst, the development of the software ecosystem Apple Watch is significantly ahead of the development of the software ecosystem competing products. As a result, the Apple product will be more successful in the coming years than direct rivals from other developers.
Earlier it was reported that Apple is preparing to introduce the second generation of the Apple Watch in March 2016. The new range launch will take place almost a year after the release of the first models of watches.
