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Sales of Microsoft Surface devices was lower than expected

Taiwan’s Pegatron faced with a reduction in the number of orders for the Assembly of smartphones and laptops, reports industry publication Digitimes. This is because Apple has not released a new iPhone, and the demand for the Surface from Microsoft has been below expectations.

Referring to the Taiwanese representatives of the supply chain components, the source reports that the demand for the product Surface is severely disrupted similar proposals from competing companies. Sales of Microsoft devices falling on the background of the emergence of similar products in the range other manufacturers of the first echelon. Recently, the company from Redmond showed conservatism and ordered less than originally hoped in Pegatron.

According to observers, the products Surface was well received by corporate customers, but in the market there are already many competing products running Windows 10, which are cheaper.

In the Surface family includes the Surface Pro, desktop, Studio, Surface, and Surface laptops and Surface Book Laptop. Laptop Surface Laptop debuted last month. The effect of this model will be reflected in financial performance from Pegatron, not earlier than in the third quarter.

Microsoft never publishes information on the volume of products sold. However, the disposal of experts and market observers have information about the quantity ordered and shipped gadgets that allow you to compare predictions with reality.

According to estimates Pegatron, the company will be able to maintain the performance of the second half of 2017 at the level of the same period last year.

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