In the framework of the action “Black Friday” this year the average bill was less by 15% than a year ago. This is due to the General economic situation and the changed customer behavior. Several retailers stated that the greatest demand in the days of sales used iPhone.
According to the results of “Black Friday” revenue in the online channel “Liaison” has increased by half relative to the average of November. According to ComNews, the number of orders exceeded 30,000, and the attendance of the online store in the same period grew by 25% to 6.5 million users. The peak day from the point of view of sales growth as the year before was Friday.
As a result, the Internet retailer “Yulmart” has recorded a growth of turnover by 14%, average ticket by 3% compared to ordinary days. “The figures correspond to the forecast and stay at the level of totals sales in 2014”, – said the representative of the company. If in 2014, customers at the sale bought laptops, TVs and smartphones, in 2015, the top 3 includes smartphones, laptops and tablets. Smart phones have demonstrated the best dynamics of sales in the online channel “Coherent”. Revenue from their sales increased by 40% relative to the average in November.
This year for the Black Friday sale in “M. Video” for a few days of the campaign the customers have made over 14 000 online orders on the website Вlackfridaysale.ru and in the online store. Among the leaders of sales were the Samsung TVs and 3D TV Philips. Most popular products in retail stores have the iPhone 5s with 16 GB of memory.
About high demand for smartphones and Apple told the mobile operator “Beeline”. In its retail stores from 26 to 29 November, there were discounts of 20% on refurbished iPhone 5s. “On the first day of their sale has increased 12 times compared to ordinary days. But in General, for these days the sales were increased by about four times”, – said the press Secretary of the operator Anna Imasheva. In addition, the operator made a sale and the other models of the iPhone, which has spurred the demand for smartphones.
The head a press-services PAO “MegaFon” Yulia Dorokhina said that while to sum up the action early, because it is not over yet. “As part of “black Friday” about 90% of the buyers shares purchased by smartphone,” she said.
However, the retailers have a positive attitude to practice Russian online sales. “However, to ensure comfortable shopping to the organizers should pay more attention to the technical side of the issue. In the future it is necessary to ensure the smooth operation of the site taking into account annually growing traffic of buyers”, – said the representative of “Hardware”.
