Apple bought Beats a few years after the death of Steve jobs. Recently in the network appeared a rare photograph of the former CEO of “Apple” of the Corporation listening to music on headphones of this brand.
Jobs was familiar with the Beats before Apple bought it. In a new documentary from HBO’s “The Defiant Ones” (“Daring”), the co-founder of Beats Jimmy Iovine talks about how he forced his friends to test headphones, who developed his company. One of them was Steve jobs — a well-known audiophile.
When the Beats appeared on the market, it was criticized for the fact that her headphones were too loud, huge and ugly. However, this did not prevent the company to become one of the largest headphone manufacturers in the world.
“The Defiant Ones” is a four – part documentary on the life and career of Dr. Dre and Jimmy Iovine. In the film they talk about how signed a contract with Apple. They both thought it was all canceled after the leaked video in which a drunk Dr Dre said the deal with Tyreese.
However, Apple ignored the video, and the contract was signed. According to Dr Dre, it was one of the most embarrassing moments in his life.