It’s no secret that Apple will provide developers the ability to create extensions for Safari in iOS 9 that will block ads on websites. As we approach the release date of the update revealed all new details about this feature.
Users of iOS 9 will be able to disable banner ads, cookies, pop-up ads and other content. However, the ad-blocking feature will not work on all models of iPhone and iPad. As found Rene Ritchie from iMore, under the requirements of the Apple fall model with the A7 processor and above.
- iPhone 6
- iPhone 6 Plus
- iPhone 5s
- iPad Air 2
- iPad Air
- iPad mini 2
- iPad mini 3
- iPod touch 6
All of these devices share one thing – a 64-bit processor “under the hood”. iPhone 4, iPad mini and iPad 3 and iPad 4 are based on 32-bit systems, whereas for extensions must be used exclusively 64-bit architecture. “In the Apple want to be sure that the blockers will not affect the speed of the Internet browser,” says Ritchie.
Experts predict that ad blocking for iPhone and iPad will cause concern in the industry. This is because the audience of owners of Apple technology attractive for targeting advertisers thanks to the popularity of Apple devices. For example, Joshua Benton, Director, Nieman Journalism Lab at Harvard University, dealing with the problems of journalism in the digital age), calls this step is alarming.
“For many years, companies relied on mobile advertising as its business model. This change will definitely cut a significant chunk of revenue from mobile advertising,” he said.
Ad blocker works on all versions of Safari for Mac for several years. According to a study by Adobe and PageFair, last year the number of those who were blocking online advertising, amounted to 140 million people.