After starting Pokemon Go the capitalization of the company Nintendo for a week has almost doubled, and the share price reached a six-year high. Game with elements of augmented reality, created based on the Japanese Pokemon franchise 1990-ies, quickly gained popularity among users worldwide. But, according to analysts, the greatest benefit from the launch of Pokemon Go get not your developers.
Though Pokemon Go and is associated with Nintendo as a developer was the company of Niantic, and publisher — The Pokemon Company owned by Nintendo only on the third. According to analysts, Nintendo has licensed rights, receives royalties for games pokémon, however, the profits from such projects is negligible. The greatest benefit they bring to the company that have a positive effect on sales of consoles. Pokemon GO like game for mobile devices, is unlikely to force users to buy Nintendo.
Most of all earn on the popular game about pocket monsters other companies. In the first place, Niantic, The Pokémon Company, as well as Apple and Google receiving a percentage of sales in proprietary app stores. Moreover, it is possible that the iPhone maker will receive more profit than Nintendo itself.
“Of the 100 units received in the App Store, 30 go Apple 30 — Niantic, 30 — and 10-Pokémon — Nintendo,” says an analyst at Macquarie Research. According to statistics, iPhone owners are much more willing to spend money on in-app purchases than Android users so Apple can leave Google behind.
Meanwhile, at the moment, gamers hold in Pokemon Go more time than Instagram or WhatsApp. Last week the game was launched in USA, Australia, New Zealand, and then in the UK and Germany. According to sources in Russia, the project will be released next Saturday or Sunday.
