On the news about end of support for Windows Phone, the journalist of a portal of The Verge, Dieter Bo decided to look into the reasons that did not allow Microsoft to release a worthy competitor to the iPhone and succeed in the mobile market. Explorer, who leads opinion Ain, I am convinced that the fault is Android and not Apple with its signature smartphone.
Attempts to all companies at the time rested on a misunderstanding of what is happening — no one was caught, in what direction will the industry before the release of the iPhone. To illustrate Bo offers to look at now funny quotes the CEO of the leading market players.
The head of BlackBerry Jim’s Balsillie said that “in terms of serious changes in respect to BlackBerry, it [iPhone] value exaggerated”. The head of Palm said “PC guys are not going to understand it. They are just not going to walk with it.” Finally, Steve Ballmer from Microsoft was being ironic with the words “that’s not good for business customers because of the lack of keyboard”.
After such a resounding statement all of these people tried to offer an adequate response to the iPhone. BlackBerry very specific adapted software, transforming your device into one big button. From Palm with their webOS does not have enough resources for the production of quality consumer devices and conclusion of agreements with operators.
Finally, Microsoft’s response was Windows 6.5, which was built on the old OS and only partially adapted to the touch devices. Then came Windows Phone 7, a well-accepted audience of the restart, bringing new design ideas. However, the release was delayed. Windows 8 was in a bad situation: loyal users, pushed by the news that older devices will not receive updates. (The same error was repeated with Windows Phone 10, but they were not of much importance).
And another note: somewhere along the way Microsoft bought Nokia, and then ruined the most well-known and reputational stable mobile brand in history. Great job. But while the company does not deserve special praise, its chaotic attempts and failures were not the answer (or only answer) to the iPhone. The real enemy was a company that looked to the mobile ambitions of Microsoft before the release of the iPhone.
Of course, it was Google, and despite some desire to beat the iPhone, its real purpose remained Microsoft. And “Corporation of good” succeeded.
To confirm this idea, Dieter Bo gives information from the hearings of the trial, which in 2012 agreed Google and Oracle. Not paying attention to boring details about the API, it passes to the words of the then CEO, Eric Schmidt.
From the words of a former top Manager, it becomes clear that during 2000-2006, a key goal of the company was to build a platform, devoid of the usual for that time of faults. In particular, the licensing regulations and pressure from the leading players. The main cause for concern was acknowledged by Microsoft on Google feared that its mobile strategy may not be successful. Frightened, and leadership, Nokia with its Symbian operating system.
The journalist of The Verge insisted that now these ideas seem strange — after all, it’s the iPhone changed everything and made the founders of Android quickly change the course of the work, focusing on the touch interface.
However, returning to the court case of Schmidt, it becomes clear that at the time Google was afraid for the availability of their search for mobile users. The company realized that the solution would be to open-source operating system, which will license other producers, and she wanted to be present on this platform.
Instead of having to trust in Microsoft, Nokia or anyone else, Google has gone ahead and launched a platform of their own. And then opened it for all manufacturers, directly hurting Microsoft and its licensing fees for Windows Mobile.
Killing Windows Mobile, in fact, provoked the loss of the market in favor of Android. The company took too much time on the issue of adequate competitor to the iPhone — it was not until 2010. By the time Android was on the market for about two years, and the year Verizon sold HTC Droid.
In those days, despite the turmoil, triggered by the iPhone, the us carriers had sufficient influence to determine the winners and losers. And since the iPhone was only sold by AT&T, the other three (Verizon, Sprint, T-Mobile — ed.) was looking for a comparable response. Verizon, in particular, are very successful in this.
In 2008, the operator was captivated by the model from the BlackBerry Storm, which was a colossal failure. In 2009, Verizon looked around for an alternative. Palm has failed to convince Telecom of the player to take the Palm Pre, before Windows Phone 7 was a year. So Verizon stopped at the Droid and went down in history.
It turns out extremely simplified chronology of events. According to Bo, she is described in one sentence — if Nokia made the right move. Because Palm and BlackBerry have done enough mistakes to write in their explanation of whole books.
That’s just in the mobile world there is no bigger “if” than Windows Phone. All the components of the success of Android was the things that tried to make Microsoft. It just did not work so well and so free. And indeed she was late.