The largest Russian online cinema ivi announced today a new service – disable displaying advertisements throughout the content available to users of the service. Thus, the Russian company went the way of Netflix, but left free viewing with advertisements.
Most of the content is available for free ivi on ad models. The catalogues of the leading Hollywood studios and films on the politics of copyright holders may not appear online free of charge immediately after the premiere, said the company. For this reason, the ivi for several years in addition to the directory that is supported by advertising, developing a paid segment. From 1 July ivi allows all users connected to the service ivi+, view the entire catalog without ads.
“Now users will be able to watch hits free directory, without the distraction of commercials,” said MacDigger PR Director ivi.ru Hope the SJC. This fresh picture film distributors (“Corporate” and “Mixed emotions”, etc.), and classic Soviet films (“Moscow does not believe in tears”, “Office romance”, etc.), Russian and foreign TV series (“the Thaw” and “Spartacus: War of the damned”, etc.), as well as a library of Russian and foreign animation (“Masha and the bear”, “Smeshariki”, “Winx Club – winx”, etc.). For users who have not issued extended service ivi+, view free ivi directory that is supported by advertising, will continue. And for all audiences ivi accessible section of the new movies with separate channels for the film.
The benefits of ivi+ is not limited to the ability to disable ads on all the content. Subscribers also get a range of services. Under the ivi+ also made available the maximum quality viewing 1080p video, an extended library of Hollywood movies and other premium content, discounts on new items and blockbusters.
“Our focus is always the user. It is on the solutions we are focusing all our efforts. In recent times, most users requested the ability to disable the display of advertising on the content ivi, with an addition of a large number of advanced features of the service, ” says the founder and CEO of online cinema ivi Oleg Tumanov. – We are glad that we managed to achieve an unprecedented expansion of the possibilities of online video service in Russia and providing our discerning audience the most complete catalog of the highest quality”.
For new opportunities ivi was able to assess a wide range of consumers, the company is reducing the cost of rooms ivi+ to 400 rubles on all devices except iOS devices. For users of iPhone and iPad fee will amount to 430 rubles.