Music streaming service Apple Music has signed up 15 million people after two and a half months after its launch. This was reported by the New York Post, citing its own sources.
According to the publication, Apple expects to sign at your music service of at least 100 million users. Therefore, the company has offered flexible pricing. If in the US the cost of an individual subscription is $10 a month, in Russia – only $ 169. There is also a family subscription for $15 and 259 rubles, respectively.
However, the question remains, how long paid users, when the first three month free period is over. Almost every second user Apple Music, according to the source, turned off automatic renewal. This means that at the expiration of the trial period, the audience can be reduced by half.
For comparison, its main competitor Apple Music service Spotify is signed by 20 million people who pay monthly for the service is $10.
Music streaming service Apple launched in the world, including in Russia, 30 June. It provides access to the iTunes library and the catalog, which includes more than 30 million tracks, and also allows to save tracks for offline listening. Another notable feature is the clock radio Beats 1 by DJ from new York, Los Angeles and London. Also subscribers can use the platform to Connect with backstage photos, news and singles that are spread by the musicians themselves.
The first three months of Apple Music you can use for free, then payment will be $ 169 per month, and a family subscription will cost 269 rubles.
Earlier it became known that Apple and British fashion house Burberry will create the first branded music channel in the Apple Music. With its help, one can listen to songs by British artists, primarily acoustic folk-rock. Also on the channel will be available video recordings of musical performances organized by Burberry in her shows.