Hollywood actress Olivia Wilde literally with his own hands removed the clip for the song from the new album Edward Sharpe & the Magnetic Zeros “PersonA”, and the filming and editing Olivia is entirely made on the iPhone 6s Plus.
“I wanted to make the shoot interesting and innovative – she says, – I’m watching the group for over 10 years and never once told Alex that they would be directing their music video. I love their original and often experimental approach. All they do, they do wholeheartedly and with great enthusiasm for art. So I was just waiting for the perfect song”, showing that her iPhone is always at hand and ready to shoot at the right moment.
In fact, in shooting the 6-minute video “No Love Like Yours” was used six iPhone and they were in New Orleans for two days. Premiere March 10 on YouTube and became the first music video for the song from the new album Edward Sharpe & the Magnetic Zeros “PersonA”.
“New Orleans reminds me of the spawn point. Local honoring of the dead, believing that the spirit of the deceased dances and rejoices together with them. In his video, Alex realizes that he is his own funeral, and it’s not sad parting with him, but a celebration of his life. It fit perfectly with what is an Edward Sharpe,” says Olivia.
To work on video Wilde attracted operator reed Morano (“Vinyl”, “Frozen river”), which first worked with non-professional equipment, but was shocked by the result: “Many participants in the video are not actors and I think what we shot with an iPhone instead of a big camera allowed them to relax and behave in a more uninhibited”.
Shooting professional level on the iPhone already is not news for Hollywood. After the advent of the iPhone 6s and iPhone 6s Plus, which allow you to shoot video in 4K resolution, so the result is perfect for larger-scale production.