Thanks to the new iPhone 6s and iPhone 6s Plus, Apple managed to increase its share in the revenue in the global smartphone market. Rival Samsung, on the contrary, losing ground. This is stated in the report of the canadian investment firm Canaccord Genuity in 2015.
According to analysts, Apple has collected nearly all the profits of the mobile market. Thus in terms of market share, the iPhone maker is significantly inferior to the South Korean competitor. In particular, the share of Samsung is 23.9% of the market, and Apple is 17.2%. While the latter accounted for 91% of the profits earned by the industry, while Samsung is 14%.
Thus, Apple and Samsung control more than 100% of the profits in the industry. This is possible because other manufacturers either generate a zero operating profit (such as Blackberry and LG), or operate at a loss, as HTC, Lenovo, Sony, and Microsoft.
Senior analyst at Canaccord Genuity’s Michael Walkley said that in the last quarter Apple received a record share of the operating profit in the global smartphone market, helped by the iPhone 6s and iPhone 6s Plus, which are better attracted Android users compared to its predecessors.
Analysts explain the predominance Apple’s data of its products in the most lucrative top segment. It is noted that the statistics are approximate, since Chinese manufacturers do not publish data on income.
