The decline in iPhone sales will continue this year, predicts analyst firm Gartner. The experts expect that next year’s performance will again return to growth.
According to Gartner, sales global sales of mobile devices will decline from 1.9 billion in 2015 to 1.88 billion in the current year. Commenting on the findings, the head of the company Robert Cozza said that the market slowdown is not surprising, as he becomes more Mature and saturated. In addition, the broad capabilities of modern smartphones allow people to use them for a longer time.
Despite the recent announcement of the iPhone 7, experts expect a decline in demand for vehicles on premium — delivery in 2016 will be reduced by 1.1%. Also projected and a decline in the supply of Apple in General.
However, Gartner noted that next year the trend will reverse, and the segment of high-end smartphones will grow by 3.5% due to the release of a completely redesigned iPhone 8. It is expected that the new design and functions of the “Apple” of the device will attract new buyers and drive them to replace their existing devices.
Previously, KGI Securities analyst Ming-Chi Kuo, well known for its accurate predictions about new products Apple announced that the iPhone 7 Plus delivery was better than expected in Cupertino, and shipment of the iPhone 7 below the average level in the iPhone 6s.
In KGI Securities say the immense popularity of the iPhone in the color “black onyx”, which accounted for 30% to 35% of the global sales of smartphones Apple. And in China, this figure is ranges from 45% to 50%. The most popular version of the iPhone 7 was the model with 128 GB of flash memory.
