Game Super Mario Run ahead of popular Pokemon Go. According to the company Nintendo, the first official mobile project about the adventures of the Italian plumber of all time has been downloaded by iOS users more than 78 million times.
Report from Japanese firms also shows that about 4 million players paid $7,99 (749 rubles for Russian users) to unlock all the content in Super Mario Run. That is, the percentage willing to pay for the game turned out to be quite small.
However, thanks largely to Super Mario Run mobile revenues unit Nintendo for the last quarter amounted to 7 billion yen (more than $60 million). Next quarter, according to analysts needs to be even more successful because the game will be released on Android.
The success of mobile initiatives of the Japanese is a simple explanation. “Super Mario” is a classic game genre, the first version of the game appeared in 1983 for the slot machine, then it was ported to the game console of the time. And this is the first game Nintendo, version of which appeared for smartphones.
As for the comparison with Pokemon Go it on the first day was only released in three countries (Australia, New Zealand and the USA), and Super Mario Run – just 150, including Russia (where Pokemon Go, by the way, is still officially not available). In addition, for games in Pokemon Go need to move quite a lot in that time, toy with the plumber Mario in the main role does not require any sacrifice – you can play from the comfort of your sofa.
The release of Super Mario Run for iOS was held on 16 December last year. The launch version of the game for Android is planned for March 2017.