Apple understand that the price increase has a negative impact on the demand and the last quarter for the first time showed no increase in iPhone sales compared to the same period of the previous year. In this regard, it seems quite logical that the upcoming restart of the smartphone “iPhone 5s”, so popular in emerging markets.
According to Japanese newspaper Nikkei, a 4-inch phone Apple is already running in production and scheduled for release in the spring of this year. New “most affordable” smartphone Apple will be called “iPhone 5se”, where the suffix “se” means special edition. It needs to replace the iPhone 5s that still sell official partners of Apple and produced since 2013.
Will the iPhone 5se “budget smartphone”, which will be created specially for countries with a growing economy? Based on recent speculations Tim cook about the nuances of pricing policy, such surprises can not count. The company is quite happy with those price segments which are occupied.
The range of smartphones Apple divides into three price niches: the top segment is the flagship of the iPhone 6s and iPhone 6s Plus, below are the iPhone 6 and iPhone 6 Plus, the most affordable option in most regions, if we talk about buying a new smartphone brand is the iPhone 5, sales of which Tim cook is very happy. To deviate from this strategy, the head of Apple is going. The head of the company stressed that the main principle of the company is always doing the best products and offer them at a reasonable price. Never when developing a new product Apple puts as a guide the need to fit into some price niche.
Having said all of this the leadership of Apple, it seems quite logical that the launch of the iPhone 5se. The lower price segment, in understanding Apple, we must assume, needed “fresh blood” – especially as the company relies on the markets of countries with difficult economic situation and young audiences, which are more expensive devices simply can not afford.