The company UsabilityLab conducted usability testing are presented in the App Store banking applications and formed the top of user-friendliness.
The study products were analyzed by 15 banks: alpha Bank, Bank of Moscow, Bank Saint-Petersburg Bank, VTB24, Gazprombank, Bank OTKRITIE, Promsvyazbank, Raiffeisenbank, ROSBANK, Bank “Russian standard”, Sberbank, Tinkoff Bank and financial institutions “HomeCredit” and “UniCredit”. When grading and product comparisons took into account the functionality, interface design and ease of users perform common operations: authorization, payment of cell phone housing and communal services, transfer between accounts, etc.
Leaders compiled of the Top 5 steel application Sberbank, Bank of Moscow, Tinkoff Bank, VTB24 and Bank “St.-Petersburg”. Software products listed banks received high marks on all the parameters that make up the total value of facilities applications: data in mobile applications participate in the testing users coped with the most critical tasks without problems, quickly fulfilled almost all test operations, highly evaluated the usability and attractiveness of the interface products.
“The functionality of mobile applications and user satisfaction is not always related,” explains commercial Director UsabilityLab Dmitry Silaev. For example, in the new Zealand study, a Bank with a large number of features that received the highest user ratings due to the number of challenges they’ve encountered.”
The rating authors emphasize that the aim was to test the entire set of operations available in the application. The main result of this work resulted in recommendations for improving the ease of use, which were made on the basis of the observation of users.