In the spring of this year MTS will begin to test free mobile Internet. About it told the Vice-President, strategy and marketing Vasil Latsanich.
The first step is to use the service can of the subscribers to rate plans with no included mobile Internet. According to a top Manager, in order to use them, subscribers will have to watch ads in exchange for viewing a 30-second video, the subscriber will get 100 MB of traffic.
According to MTS, at the end of III quarter 2016, smartphones used 52% of its Russian subscribers (total at the end of September 2016 was 79 million). Approximately 29% of smartphone owners (i.e. 10-12 million) use the mobile Internet advertising model is designed to cut base of subscribers by about 10%.
The pilot area will work in the Volgograd, Kirov, Kemerovo, Omsk and Tambov regions.
The project is implemented jointly with Yandex search engine and MTC will share the revenue from advertising. Is working hard to ensure that MTS has become a partner of the advertising network of Yandex. “Yandex” is ready to provide MTS technological infrastructure for video advertising and the ability to monetize the audience of the project.
Operator Wi-Fi network in the Moscow metro “Maximalism” works on an advertising model, 2013 – the network access is free, but users must watch short commercials. The number of connections to a network of “Maximalism” reaches 4 million a day, said her spokesman Ilya Grabowski in December 2016 MTS Project he did not comment.