Apple celebrates 10-year anniversary of the iPhone, first released three new smartphones. iPhone 7s iPhone 7s Plus will just be modifications of the current flagship devices, while the iPhone 8 will be the most advanced and important technologies in the history of the smartphone.
“In light of the implementation of the most significant features and technologies in the history of the iPhone, among which OLED display, wireless charging, 3D sensor for augmented reality, we believe it is reasonable to assume that the new iPhone with OLED screens will be available for purchase at a higher price in October, not in September,” – said a leading analyst at Morgan Stanley Katy Huberty in a note to investors.
Analyst shared the opinion of most observers that the release of the iPhone OLED display will be delayed, but looking at it more optimistically. According to reports, the iPhone 8 may be seriously delayed as Apple is still experiencing some difficulties with the production of the smartphone.
According to Morgan Stanley, sales of the next-generation iPhone, which may be weaker than expected will not be counted in the quarter of July-September. But the delay in release will spur sales in 2018, giving Apple big profits in the fourth and first quarters.
According to Huberty, the iPhone 8 could be the beginning of a “super cycle” for Apple, and that evaluating other market observers do not consider this possibility.
Morgan Stanley optimistic about the iPhone 8 Apple. The company gives valuable Apple stock forecast a “buy” with a target of $182, which is higher than the previous estimate of $177.