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Morgan Stanley: the average price of the iPhone will exceed $750 in 2018

Next year, the average selling price of the iPhone will increase significantly. To such conclusion experts of the analytical Agency Morgan Stanley.

From generation to generation, the average price of Apple smartphones is growing. In 2018, she can cross the mark of $750, analysts predict. Average selling price increase of premium smartphones iPhone 8, the output of which is expected in September.

According to the results of the January study, the average selling price of an iPhone has fallen compared with the same period last year, from $691 to $688. At first glance, $3 is a minor difference. But if we remember that only in the last quarter of last year, Apple has sold about 76 million iPhones, the decline in income is just $228 million.

Part of this decline, experts associated with the impact of currency exchange rates – Apple gets over 60% of revenue outside the United States, where weakened national currency reduces the revenue of the company. Another reason is that many users today prefer to buy a more affordable model of the iPhone.

Smartphones have long reached the technical level at which to change them every year just makes no sense. Even Apple fans using smartphones for a few years or until the device fails.

However, experience shows that during autumn-winter seasonal rise in demand increasingly popular more modern and more expensive models, and the demand for devices of the previous generation after the new models decreases over time.

Read also:   According to analysts, the Apple Watch had over half the market for smart watches in 2015

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