The revival of the market of credit and installment programs positively affect sales, said the representative of “Coherent” Maria Zaikina. According to the company, a week of starting the program installment on iPhone the turnover of all credit sales grew by 50% compared to previous weeks.
That with the thawing of the lending programs and installment intensified and buy expensive tablets and smartphones, told “Vedomosti” and “M. video”. Estimated retailer, if in April 2014 in Russia on smartphones cost more than 30 000 rubles accounted for 1.5 percent of the market in units, then a year later of 5.3 percent. Program for the sale of electronics in installments for up to two years spurred the sales of the iPhone and iPad. According to M. video, now the loan is purchased more than 40% of the iPhone.
As told in “the Messenger”, for the first month of sales in Russia sold about 12 000 new flagship smartphone Samsung Galaxy S6 and S6 edge. This is about as many as were sold in Russia, the Galaxy S5, its predecessor, which entered the Russian market in April 2014. According to Zaikina, “the Messenger” has sold about 3000 Galaxy S6 and Galaxy S6 edge.
The start of sales of Galaxy S6 and S6 edge was much worse. In the early days in Russia bought in 2-7 times less than the new flagship Samsung smartphone, than a year earlier, their predecessors. Retail network of MTS in the first four days of sales sold is 52% less Galaxy S6 and S6 edge than the previous model. Samsung explained that the deficit of the Galaxy S6 and S6 edge associated with high international sales.
The reason for the improved sales of the Samsung flagships not only in overcoming the deficit, says Zaikina, but that after paralysis first months of 2015 in Russia has restarted the consumer credit market. For example, new Samsung smartphones now can be purchased in installments for 10 months.
According to Zaikina, in the first quarter of 2015, the decline in sales of expensive smartphones (worth 15 000 rubles) year-on-year amounted to 10%. Their sales were falling faster than the market, which had declined during the same period by 7%. This is due to the excess demand for electronics in the fourth quarter of 2014, the decrease in the number of approved loans by banks and the absence of programs installment in the majority of stores in January and February of 2015, she said. But in February an increase in the number of approved loans, and then came back into the market installment programs. At least one third of smartphones costing more than 25 000 rubles (including, iPhone 6, iPhone 6 Plus, Samsung Galaxy S6 and S6 edge) are sold with credit programs.