KGI Securities analyst Ming-Chi Kuo noted that the iPhone 8 and iPhone 8 Plus turned out to be quite high, despite the approaching release of the iPhone X.
September 12 Apple introduced three smartphones — the iPhone 8, iPhone 8 Plus anniversary iPhone X. In connection with the appearance of a premium gadget, analysts predicted a very weak sales of the iPhone 8 and iPhone 8 Plus. However, the results of the first week of the new products on the market, the report of the PPC has been nice for Apple and investors.
The analyst said that the negative Outlook was triggered by several factors: first, the release of the iPhone X later this year, and second, a small queue at the Apple Store on launch day sales of iPhone 8/8 Plus. However, the demand for new smartphones Apple remains at the planned level. According to Kuo, the company took into consideration the competition that the new smartphone will be iPhone X, so the expected sales of the iPhone 8 and iPhone 8 Plus will be two times lower than the demand for the iPhone 6S and iPhone 7 in years past.
In addition, Kuo notes that most analysts pay attention only to the sale of the iPhone without a binding to the operator. Since Apple retail stores are mostly selling smart phones without contracts with operators, queue them for the past week was indeed shorter than in previous years. However, the demand for the new iPhone that is bound to the operator at a reduced cost was at the same level.
According to experts, the total number sold in the current quarter, the iPhone 8 and iPhone 8 Plus will reach 16-18 million units.