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Microsoft revenue from the sales of Lumia smartphones fell by 54%

Microsoft increased its profit in the fiscal first quarter by 1.8%, in particular due to reduced costs. But this does not apply to mobile business. Smartphones on Windows Phone has brought the manufacturer is 54% less revenue than a year ago.

According to a press release from Microsoft, the net profit in July-September amounted to $4,62 billion, or $0,57 per share, compared to of $4.54 billion, or $0,54 per share, for the same period in the previous Vigoda.

Microsoft profit, excluding one-off factors amounted to $0,67 per share versus $0.65 per share a year earlier. The company’s revenue decreased 12% to $20,38 billion.

Microsoft revenue in the segment of personal devices has declined in the last quarter by 17% to us $at 9.38 billion, operating profit decreased by 3.5% to $1.56 bln the Results of this division includes the income from the sale of Windows 10, smartphones, tablet PCs, Xbox game consoles and income search business Bing.

Revenue of the company’s business in the field of cloud-based services jumped by 7.6% to $5,89 billion, operating profit grew by 14% to $2.4 billion Division, engaged in the development of Office, reduced the revenue by 2.8% to $6,31 billion, operating profit by 7%, to $3,11 billion.

The number of sold Lumia decreased from 9.3 million to 5.8 million. However, these figures are just a guess of analysts, because in this report, Microsoft has decided not to disclose the exact number of smartphones sold. For comparison, last year during the same quarter of mobile business Redmond has generated more than $2 billion, while this year only managed to earn $1.1 billion drop in the company explains the new strategy and anticipation before the presentation of the flagship models Lumia 950 and 950 XL.

Earlier this month, Microsoft introduced an updated version of smartphones Lumia, Surface tablet & fitness-tracker Microsoft Band, the first model produced by the company of the notebook Surface Book, but also announced an update to the Xbox One and HoloLens holographic glasses output in the first quarter of 2016.

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