The launch of Windows 10 this month will be a common event with the participation of the press. As it became known, Microsoft is planning to hold a global advertising and marketing campaign in an effort to create “a new generation of fans by Windows.”
In Redmond decided noisily celebrate the launch of “ten” – events are planned in 13 cities around the world where users can not only get acquainted with the new system, but also to communicate with its developers. In the list of cities that will be held on July 29 event: Sydney, Beijing, new York, Tokyo, Sao Paulo, Singapore, Johannesburg, Nairobi, London, Berlin, Madrid, new Delhi and Dubai.
On the same day selling boxed versions will start in more than 110 stores Microsoft Store in the U.S., Canada and Puerto Rico. Our staff will help users upgrade their existing computers to Windows 7 and 8.1 to Windows 10. Together with such retailers as Best Buy, Dixons, Media Markt, Wal-Mart and some other company will offer users assistance program when you upgrade, data migration services and stations to familiarize with the system.
Not forgotten also television advertising and advertising in the global network, said Oszone. In it, Microsoft will emphasize the functions of the system such as biometric authentication Windows Hello or a new web browser Edge.
In the USA advertising campaign starts on 20 July, worldwide on July 29. Also presented is a one-year initiative called Upgrade Your World, which includes more than hundreds of non-profit organizations, in which Microsoft will invest $10 million Among them are such organizations as the Code.org, Keep a Child Alive, The Global Poverty Project, The Nature Conservancy, Pencils of Promise, Save the Children and Special Olympics.
