Microsoft for the first time surpassed Apple in the rating of user satisfaction for tablets
07.04.2017 0 Comments
The first time when Microsoft is ahead of Apple in the rating of customer satisfaction, compiled by J. D. Power and Associates. Manufacturer iPad scored 6 points less than the developer Surface.
According to the results of a survey conducted among residents of the United States in the first quarter of the year, the owners of tablets Microsoft was most satisfied with the mobile computers of all owners of the tablets of various brands. J. D. Power and Associates conducts a study of the level of satisfaction of owners of tablets using the device not more than one year, for the fifth year. Earlier, the leader was Apple.
Users have given Microsoft assessment 855 points, which allowed her to take first place in the ranking. Tablets from the Surface rose to the occasion on a number of parameters, in particular the presence of a stylus, physical keyboard and mouse support. iPad leads in other factors – the ease of use, performance and attractive design. In second place in the ranking is Apple scored 849 points. Samsung third with 847 points, in fourth place is LG (836 points). In the list of J. D. Power and Associates tablet Apple lost to the competition in terms of prices.
Apple was very proud of the fact that its tablet was the leader in the ranking of the J. D. Power and Associates. On the official page of the website touting the best quality iPad, the company relied on research this marketing firm.