Behind the well-known analyst Ming-Chi Kuo of KGI Securities, according to which this year range iPad needs to be updated with new models, similar forecasts made by other observers. According to the authoritative publication Macotakara, Apple is going to announce a new 9.7 inch iPad Pro the second generation.
Apple may launch a new product next week. But, according to the source, we are talking only about the formal announcement on the level of a press release. A special presentation in Cupertino is not ready.
The 9.7-inch iPad 2 will be a minor update of the original model, which debuted a year ago. The tablet will not be changes in the design insiders are talking only about the hardware changes. In particular, the device will move to the new processor Apple A10X with improved graphics.
About when Apple plans to release a hypothetical frameless iPad with a display of 10.5 inches, information from Macotakara no. Experts talk about the need to Supplement the model range of the new iPad modification, noting that it will expand the number of price segments, which is the Apple, and give customers greater freedom of choice.
However, in the Technology Business I doubt that with the new gadget “Apple” manufacturer will be able to deploy in the opposite direction to the downward trend in iPad. Experts note that the update cycle of tablets, already long, grows every year. Moreover, many people who first bought the tablet, do not intend to buy a new device to replace the old.
It is worth noting that in the final quarter of 2016, the iPad sales decreased by 19% and was within the 13.1 million units. The proceeds from the sales of tablets from Apple decreased by 22% yoy to $5.5 billion.
However, analysts Technalysis Research expressed a more optimistic, arguing that the expansion of the range will encourage consumers to purchase.
“Before people didn’t feel the need to upgrade their iPad, but the appearance of models with new screen sizes can change and stop the decline,” say the experts.
In IDC characterize the current situation in the tablet market as “the fall of the spiral”, and note that in the tablet range, Apple is already showing signs of obsolescence.