Sales of the iPhone 6s and iPhone 6s Plus lag behind iPhone 6 and Apple’s suppliers are prepared to drop revenue. About it writes on Friday “Interfax” with reference to the authoritative newspaper The Wall Street Journal. According to journalists, the buyers were disappointed that the new iPhone models do not Dier much from the previous version.
Suppliers of parts for Apple warns about a possible decrease in revenue due to the lower than expected sales of iPhone 6s. In particular, the company Lagran Precision, which produces cameras for smartphones, expects “a fairly weak first quarter.” Manufacturer Catcher Technology, which produces metal casings for the iPhone 6s and iPhone 6s Plus, predicts the absence of revenue growth.
In addition, the processor manufacturer Taiwan Semiconductor Manufacturing gave a forecast that its revenues in the first quarter of 2016 could be reduced by 11% in annual terms. The company receives up to 20% of the proceeds from sales of chips to Apple. All three companies are located in Taiwan.
The first half of the year is traditionally a “low season” for electronics, but this year the contrast may be especially pronounced because sales of the iPhone 6s and iPhone 6s Plus, which was introduced in the autumn, is far behind its predecessor, the iPhone 6, released a year earlier, says the WSJ citing sources close to Apple.
Last week the media reported that the iPhone and iPad manufacturer has reduced orders from suppliers. The company’s share price fell below $100 for the first time in 15 months.
However, forecasts for suppliers on all 2016 overall optimistic, because everyone is expecting from Apple next smartphone model, which is likely to have a large number of new features. Usually Apple is the iPhone model with significant changes every two years.
How true are the rumors about the decline of sales of the iPhone will be announced on January 26. On this day Apple will announce results for the fourth quarter of 2015.