All Apple news

Media: Apple reduces orders for iPhone 6s due to low demand

The pace of sales of the iPhone 6s and iPhone 6s Plus after a record-breaking first weekend of slowing down. To such conclusion analysts of Swiss investment Bank Credit Suisse. The company lowered its forecast for iPhone sales by 2016 from 242 to 222 million units.

Citing sources among Apple’s suppliers, analysts argue that the company has reduced by 10% orders for components for its smartphones. “Apparently, this is due to weak demand for the new iPhone 6s. According to our estimates, December quarter promises no more than 80 million sold iPhone and from 55 to 60 million units in the first quarter of 2016″, – noted in the company.

It should be noted that this is not the first negative forecast for sales of iPhone 6s. Last month chief analyst at Pacific Crest Securities John Vinh said that Apple reduced its orders for the production of chips for the new iPhone by about 15%. In addition, a recent survey among mobile operators in Western Europe and North America showed that most of them are still not sold out stocks of the iPhone 6s and iPhone 6s Plus.

At the same time, the expert Katy Huberty of Morgan Stanley takes a different point of view. According to this publication, the iPhone 6s and iPhone 6s Plus sold better than its predecessors. The number of users who plan to purchase the new iPhone within the next 12 months, 10% more compared with last year. This, combined with high customer loyalty, especially in the US and China, will provide record iPhone sales.

Read also:   Rumors: the new premium iPhone will be called "iPhone Edition"

Despite pessimistic reports, Credit Suisse has retained forecast share value of Apple at 100 – 130 dollars, a “buy” recommendation has not changed.

Leave a Reply

Your email address will not be published. Required fields are marked *