Apple is developing a voice assistant and a new generation of iOS operating system 11 and future iPhone models. It is reported by DigiTimes, citing informed sources.
It is noted that leading manufacturers including Apple, Samsung, Huawei, LG Electronics and Xiaomi, seeking to strengthen its position in the world market communicators, presenting in 2017 smartphones with elements of artificial intelligence (AI), reports
The beginning of the trend already put Huawei, demonstrating the flagship model Huawei Mate 9 with support for voice-activated personal assistant Alexa from Amazon. Currently, the Chinese vendor ranked third after Samsung and Apple in the ranking of the largest smartphone brands. Huawei hopes that the implementation of advanced AI features will help in the struggle for leadership in the industry.
Apple in August 2016, has acquired Australian startup Turi dealing with developments in the field of artificial intelligence. It is assumed that technology Turi will improve functionality and help expand the intellectual capabilities of the voice assistant Siri. According to market sources, improved version of Siri will be used in the next generation iPhone and iOS operating system 11.
Google last year released flagship smartphones Pixel with voice assistant Google Assistant, intends to encourage its implementation in devices of other vendors. In particular, it applies Xiaomi. There are also rumors that LG is negotiating with Amazon and Google over the use of their devices in their signature AI platforms.
As for Samsung, it also plans to introduce a new voice assistant called Bixby. It is expected that this AI will be one of the features of the next flagship smartphone Galaxy 8S, which is expected in the current year.
TrendForce analysts are predicting a 43% growth in market solutions using voice control systems. It is expected that revenue will increase from $ 2.6 billion in 2016-m to almost 16 billion in 2021.
The rise of the market will contribute to a wide adoption of virtual voice assistants in a variety of devices. A candidate for the title of leader experts call Amazon and its personal voice assistant, Alexa. Among the key players experts call Siri and Google Assistant, and Microsoft Cortana.