Media: Android Pay will work in Russia in April
17.02.2017 0 Comments
Payments service Android Pay will work in the Russian market this spring. It is reported by RBC with reference to informed sources. He will have to “catch up” already entered the Russian market with Apple Pay and Samsung Pay.
Android Pay is owned and operated by Google the service to make purchases via smartphone will become available in Russia in April. “Banks are working to introduce Android Pay and can start it in the next two to three months. In particular, it makes Sberbank and Alfa-Bank”, — specifies the edition.
That payment system Google work in Russia in 2017, said in November 2016 Director of business development and digital payments, Mastercard in Russia Mikhail Fedoseyev.
Android Pay is a contactless payment system based on payment service Google Wallet, which was introduced in 2011. Later, the development was renamed as Android Pay, her announcement took place in 2015 at the conference Google I/O. At the moment Android Pay works in the US, the UK, Singapore, Australia, China (Hong Kong), Poland, New Zealand, Ireland and Japan.
For the functioning of Android Pay the required smartphone running on the Android operating system version KitKat 4.4 and above with built-in NFC (Near Field Communication) which allows you to make a payment, bringing the device to the payment terminal. Also Google will work on “smart” watches that support Android Wear 2.0 and have NFC chip. At the moment this device, LG Watch LG Watch Sport and Style.
Thus in Russia already operate competing services, Apple and Samsung. They were started last fall. The representative of MTS Dmitry Solodovnikov suggested that the devices the South Korean manufacturer will work simultaneously two of the payment system, Samsung Pay, and Android Pay.
The success of Android Pay in Russia will depend on how Google itself is interested in promotion of the service, how much marketing and other efforts are willing to make, says leading analysts Mobile Research Group Eldar Murtazin. In the US when paying in stores with Android Pay the buyer offers a variety of bonuses. The analyst doubts that the new service could lead to a growth in volume of contactless payments in the country. “When Android Pay is coming to Russia, will add just another payment system. Those who wanted to try a new type of payment, already did that to Samsung and Apple,” said Murtazin.