MasterCard announced the start of testing of the new programme: confirmation of online shopping will occur by scanning a user’s face. In case of successful testing the product is launched for public use.
At the final purchase stage of the online buyer will need to take their own photos with your smartphone. MasterCard believes that it is much easier than remembering passwords. With the new innovative instrument payment system plans to reduce the level of fraud.
“I think the new generation that lives selfie shots, enjoy. They probably will take up this technology,” said Ajay Bhalla, Director MasterCard on innovative solutions in the field of security.
Currently MasterCard uses technology security of online payments called SecureCode, which envisages the introduction of a password to confirm the payment on the Internet. According to the company, this technology was used in 3 billion transactions last year, it prevents cases of fraudsters to use maps on the Internet.
However, passwords are forgotten, they may be stolen or intercepted. That’s why many financial companies have followed Apple’s example, using technology fingerprint reader in the iPhone, and started to implement biometric technology for user convenience and improve safety.
MasterCard announced the launch of a pilot program using the read fingerprints and scan the faces. First, the project will cover 500 users, and if successful, the test will be launched for public use.
