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Manufacturer of fitness bracelets Fitbit was ahead of Apple in terms of sales of wearable devices

Apple does not want to disclose the number of sold hours Apple Watch, but that does not stop analysts to provide quite accurate estimates of sales of the device. According to two authoritative observers of the market, the company managed to realize from 4.3 to 4.5 million Apple Watch for the past quarter. Apple’s main rival on the market of wearable devices Fitbit, in turn, does not hesitate to tell about their achievements.

If these analysts are correct, Fitbit has overtaken Apple’s sales. During the reporting period, first sold 4.8 million fitness bracelets. If we take into account the forecasts for the sales of “Apple” chronometer, officially, Fitbit is the leader in this segment.

Fitbit revenue for the last quarter amounted to $409,3 million, an increase of nearly 170% over the last year. But net profit fell from $68,9 million to $45.8 million But the cash, cash equivalents and securities rose from $64 million to $575,5 million.

66% sold Fitbit devices came from the USA. Also in this market increased profits by 130%, but the Asia-Pacific region, which accounted for 16% of sales, showed an increase of 314%.

If Apple shipped to customers between 4.3 and 4.5 million smart watches Apple Watch, Samsung only sold 0.6 million devices Gear. Other manufacturers sold a million “smart” hours. Thus, Apple’s control of 73.8% of smart-watches market, while the share of Samsung is 9.8%. All other manufacturers put together, I have to settle for 16.4 % of the market.

Apple watch is currently available in 32 countries and 5000 retail outlets, including the U.S., China and South Korea. In the next quarter, many retailers will start selling the Apple Watch, thereby increasing the number of selling products. For example, in the U.S., Best Buy is preparing to start selling “smart” clock Apple in all its branches in the current quarter.

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