“The messenger” in August conducted a study whose results showed that the three leaders of the tablet market in Russia was closed by Lenovo. In October, the revenue of the Chinese company became the leader of the Russian market, and in November surpassed Samsung and Apple lost.
According to the press service of the retailer, Samsung and Apple in the first half of 2015 had a 40% market share for two. In 2014 the figure was 50%, previous year: 60%. In the first half of 2015, the share of Lenovo in the tablet market stood at 11.5% in real terms compared to 12% at Samsung. The company’s turnover during this period reached 12% of the total, or 3.1 billion rubles.
In October-November, positions Lenovo seriously strengthened. The company occupies approximately the same part of the market that Apple and Samsung.
19% of the market in ruble terms in October – a result that outperformed Samsung and Apple, and for the same period last year, Lenovo was only 13% of the market. In real terms the company’s share amounted to 13% versus 11% for Samsung.
In November Lenovo again defeated the South Korean brand, but Apple could not be beat: the latest iPad Pro and iPad mini 4 updated made the “Apple” of the company cash, but the gap from the Chinese manufacturer in ruble terms was insignificant. In real terms the gap has continued: the 12% Lenovo 9% from Samsung, and the first Chinese brand has shared with the Russian brand – Oysters.
Employees of manufacturers and sellers of electronics, agree that the decline in the share of Samsung and the increase in the share of Lenovo, which captures “the Messenger”, due to the price war that began in the Russian market of portable electronics in the spring of 2015 after retiring from the salons Svyaznoy, MTS made a bid for its own retail network and to increase her attendance, began selling the device for prices close to cost, is its main partner Samsung. It became the indirect reason for the boycott “Connected” and “Euroset” devices from Samsung.