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Lada will release a mobile application for road assistance

Domestic automaker, seriously decided to become “closer to the customer”, is launching a new service. In March 2016, AVTOVAZ and Lada will introduce a smartphone application in the framework of the program of free care on the roads.

With the help of mobile applications Lada Assistance you can specify your location and attach a photo to your request. It is planned that the program for smartphones will be launched before the end of March. It is not specified for devices on which operating systems will be available to the application.

As reported in the official press release, programme of assistance on roads will be extended to all models of Lada, purchased from authorized dealers during the period from March to December 2016. For participants available legal advice, fuel delivery, technical assistance, opening of locked car and a number of other services.

The application will be running in 170 cities of Russia – in those where there are official dealers of the brand. For Muscovites the program will be limited to the area within 50 km from MKAD, for residents of other cities within a radius of 30 km from the administrative borders.

The launch of Lada Assistance program, as stated by the manufacturer, is part of Lada product strategy for 2016, in which the company intends to raise the customer focus of the brand. This strategy includes such previous service, the online ordering system hire, and special offers on scrappage schemes and trade-in.

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