To history with an exploding Samsung Galaxy Note 7 analysts hoped that before the end of the year the South Korean company will sell about 12 million flagship smartphones. But these plans went to pieces, and eventually Samsung was forced finally to discontinue the sale of new items.
As you know, a Holy place is never empty. And KGI analyst Ming Chi-Kuo believes that Apple will fully take advantage of the penalty, its main competitor. Due to the failure of Galaxy Note 7, an American manufacturer can sell additional 5-7 million iPhones from 50% to 70% of the share, which belonged to a phablet Samsung. According to analysts, a significant portion of users will switch to iPhone 7, and the rest will choose one of the Android-flagships, such as Huawei or Google Pixel.
“With the initial market expectations about the sale of 12 million Galaxy Note 7 in the second half of the year, we believe that Apple has the opportunity to get at least 5-7 million additional sales before the end of the year. Moreover, this fiasco may cause irreparable damage to the brand Samsung in the smartphone market, and Apple provides a great opportunity to increase its market share,” said Kuo.
The analyst associates the failure of Galaxy Note 7 with an attempt to overtake Apple. Samsung, according to sources, has decided to accelerate the launch of a phablet because of the relatively weak market expectations in connection with the release of iPhone 7 and iPhone 7 Plus. Guide Samsung, after learning about the absence of dramatic changes in new iPhone, was confident in the success of its own smartphone, so it forced suppliers to speed up production.
In fact, even without the unexpected aid received from Galaxy Note 7, new iPhone models are in high demand in a number of countries, including China. Moreover, the people of China prefer the iPhone 7 and a larger iPhone 7 Plus, and just in awe of the new black tones of Apple.