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Jonathan Ive: Apple Watch is a product from the world of fashion

Apple Watch – a product unique in many ways and in a sense atypical for Apple. Offer their own vision of hours, the team of Tim cook entered the world of fashion, not forgetting technological innovation. Of course, now only the lazy does not produce the so-called “smart” watches. But, perhaps, hardly anyone would deny that Apple has been able to make a truly stylish and fashionable wearable device.

Apple’s focus on the world of fashion can be traced quite a long time. This is evidenced by a number of factors. First, the appointment to the post of Vice President of retail Angela Ahrendts, which left a senior position in a famous English fashion house Burberry. Secondly, the impressions of “Apple” gadgets at fashion Week in Paris. In addition, the company works closely with the fashion house Hermes, whose designers have set about creating an exclusive line of straps for the Apple Watch.

Apple Watch is a style element that keep the leaders of the States, nor the legislators of the world fashion. According to Apple’s design chief Jonathan Quince, this is a success. In an interview with The Wall Street Journal he said:

“As products become more personal, something that you wear on your arm enters the space of fashion. This issue is very close to us. Understanding this aspect of the future products we are working on. We are only at the beginning”.

In the Apple wants to scale new heights by improving the quality of products and maintaining fashion orientation. We are waiting for further development of the project the Apple Watch, which, no doubt, in the near future will grow into something more. In addition, the credibility in the fashion world, which Apple has achieved in such a short time, will also spur interest in Apple Watch. Users do not need the functionality or capabilities of the products unimaginable. They need attractive design and ease of use gadgets.

In an interview, Ive touched upon the value of electronic devices. According to him, the product made using automated equipment, the product, is not inferior to assembled manually. Itself is Ive is both traditional and automated means. “Absolutely wrong to assume that there is special value in that the product is made manually or underestimate the product made using machines,” he explained.

According to Quince, designing new products, it is not only the computer, but a pencil with paper. “I like to think that in this way I combine the two techniques – traditional and modern,” he said.

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