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It became clear why Apple bought Shazam

One of the investors in the music service I am sure Apple bought Shazam for $ 400 million to increase the number of subscribers to Apple Music. Reported by Business Insider.

“The number of unique users of Shazam in a month is around 150 million, which is about 300-400 million unique visitors per year. If one to five percent of them go into the Apple Music and sign up investment will be repaid several times”, — said DN Capital analyst mark Mulligan, who was an early investor in Shazam.

Only transitions bring the Apple from one and a half to seven and a half million new subscribers. But that’s not the only reason to purchase the app:

“Shazam data will be an important asset. When the user identifies a song with the app, he can select the method of playback through the Apple Music, Spotify, Amazon or Deezer. This will help Apple to understand how people use other services.

Perhaps this information will help to improve the performance of iTunes, which for the last ten years there have been significant changes. Given the Outlook update, Shazam was just necessary.”

If assumptions of analysts are true, the attachment 400 million dollars in service of music recognition seems to be justified.

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