In the world of high technology like to create a stir. Each new product is a revolution. All new applications extremely innovative! Everything that comes, is intended to radically change our lives. In practice, we often see a different picture.
Released in 2001, iPod however was really a breakthrough. Its simple slogan – “a Thousand songs in your pocket” – demonstrated the revolutionary product. For the first time in history, man was able to carry around hundreds of albums in a compact device. People have become more and more listen to music.
iPod has paved a new path for Apple. It is no exaggeration to say that without this gadget we never would have seen the iPhone. iPod has brought a revolution in music and changed the Apple. But lately there are more and more signals that the company no longer sees the iPod as an important product.
The financial report of Apple for the first quarter of 2015 were shown the iPhone, iPad, Mac, iTunes and even the accessories – but there was no iPod sales statistics. Last time we talked about music players in the fourth quarter of 2014, when their sales fell 25.1%, to $ 2,62 million.
Last month the iPod disappeared from the main page of the Apple website. Do players no longer have their tabs next to other products “fruit” company. He doesn’t even have their tabs in the Music section – the user must scroll through the entire page with description Apple Music, Beats 1, and iTunes Connect before you see the mention of the iPod.
In January 2014, Tim cook briefly iPod called “declining business”. So, what does all this mean for the future of the iPod? Is there any future for him? Possible options Apple all three:
- To support line and continue to release updated model.
- Leave in the sale of existing models, but to stop the update of the lineup.
- Send your iPod to a well-deserved rest.
In a recent update of iTunes 12.2 image were found, which may serve as evidence that Apple decided to stick with the first option: it seems that is the development of new models of music players. Insiders even named after the expected date of announcement of new products.
iPod shuffle last updated a few years ago – but the update was only to add new colors. The device itself has not changed since 2010. The model of the player obviously peacefully waiting for his death. Similar story with the iPod Nano. Except for the new colors, it has not updated since 2012.
Same thing with the iPod touch, which nominally has updated a year ago – in June of 2014. But again, aside from the new colors and the appearance of a 16-Gigabyte model, the player does not change for three years.
iPod touch handy for developers who can test the beta version of iOS at a relatively inexpensive device, at the same time using the phone with a stable OS version. But gadget with outdated A5 processor and 4-inch screen, was absolutely useless as the platform for development.
So, three iPod models. None of them was properly updated in the last three years. On the main page of the Apple website about them there are no more references. And the company no longer includes in its quarterly reports data about their sales. All the evidence suggests that Apple is not going to support the iPod. Thus, we have two options.
The question is how long Apple will allow its players to remain on sale? Fans of the iPod is ready to sell his soul for the iPod Classic. Last time it was updated in 2008, but thanks to Apple fans made it until last year. A total of six years of sales since the last upgrade.
But hardly like this would happen with the rest of the Apple iPods. Future music – streaming services. Only the iPod touch has a chance to survive in the new world Apple Music, and the company would have upgraded if I wanted to.
Of course, you can download music from Apple Music and transfer it to iPod via iTunes, but this is already past. Today, the company creates a new world, she has a new perspective on things – what and how it should work. For those who want to download music “old-fashioned” is the Apple Watch. Of course, smart watches are more expensive players, but Apple has been marketing their new devices as premium products.
Let’s face the truth: the iPod line lives. Remember the determination with which Apple parted with outdated technologies – for example, refusal of optical drives in the MacBook in 2012. Sooner or later, at some point the company will finally say goodbye to the iPod, and apparently, that time is not far off.
We are all tied to the “Apple” players, but they are destined to stay in the past.