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iPhone X — the least profitable for Apple smartphone

Last week Apple introduced the iPhone jubilee X costs 1000 dollars. Despite the high price, the new Apple smartphone earns less than previous versions.

According to The Wall Street Journal, citing Susquehanna International Group, the iPhone cost more than twice last year’s iPhone 7 and iPhone 7 Plus. In the past year, the iPhone 7 and iPhone 7 Plus cost Apple $ 248 US. For iPhone X company pays a 581 dollar. In this case, even at the price of $ 1,000 Corporation of Cupertino makes the new smartphone less than last year’s iPhone, selling them at a lower price.

Of course, data analysts about the cost of Apple’s smartphone should be taken with a healthy dose of criticism because they are based on the approximate price of components, and nobody outside Apple knows exactly on what terms the company negotiates with suppliers.

At the presentation, Tim cook called iPhone X “future Apple”, noting that the new smartphone will be able to set the direction of technology development for many years. Apparently, it was for long-term profit expects management of the Corporation, receiving a lower percentage of the value of X iPhone now.

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