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iPhone took 81% of the market for premium smartphones in Russia

Smartphone shipments grew by 6% in the first quarter of 2017,while the market for premium models (more than $600) increased by 143% during the year, the report of the analytical company Counterpoint Technology Market Research. In the reporting period, Apple took the 81% market share of premium smartphones in Russia.

The mobile devices market in Russia from January to March rose compared to the previous year by 11%. In the first quarter, Samsung became the leader in the segment of mobile devices and smartphones with a market share of 21 percent and 31 percent respectively. Apple is the second largest smartphone brand in Russia with a market share of 12% based on the number of assigned devices. The iPhone 5s accounts for a quarter of all deliveries.

Samsung and Apple together took in the first quarter, 43% of the Russian smartphone market in terms of quantity and 66% or 2/3 in cash.

Among Chinese brands, Huawei was the leader with a market share of 9 %, followed by ZTE with 4% of the Russian smartphone market. Huawei and ZTE were in the top five largest suppliers of smartphones in Russia, occupying third and fourth places respectively.

Global brands account for 55% of sales are smartphones, while Chinese brands — 26 %. Russian local brands showed growth of supplies compared with last year by nearly 101 %. Local brands such as Tele2 (26 %), oysters (24 %) and Lenovo (13 %), increased deliveries compared to the same period last year.

The sales of smartphones in the premium segment worth more than $600 increased compared to last year at 143 %. Apple and Samsung occupy 95% of this segment, including 81% with Apple.

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