Heated discussions among experts and ordinary users follow every Apple event. Every time some of the debaters accused the company in the lack of innovation and inflated costs of production. However, by the end of the presentation on 21 March, the majority was unanimous: special novelty in iPhone 6s, arranged in the housing of the iPhone 5 and iPad Pro case from the “regular” iPad, no.
The discussion was prompted by another question: who can bring updated versions of these gadgets? The gradual increase of the iPhone display, which began in 2012 with the release of the iPhone 5, not suit all users. But for them in the sale still available compact iPhone 5s.
theRunet asked Russian experts, why Apple has presented two reduced versions of last year’s gadgets and is there a future for iPhone SE.
Sergey Rakov
leading iOS-developer e-Legion
“It is noteworthy that Apple has decided to return to the old 4” size smartphone iPhone SE. New model better than the previous in all respects, besides relatively inexpensive, but, apparently, does not support 3D touch, which personally I find frustrating.
iPad, in turn, has long ceased to be mere entertainment and closely approaches the complete replacement of the usual laptop. Recently the device has got lots of keyboards, tools for precision work (pencil), multi-window mode and the adapters for the lightning connector. Interfere only restrictions on access to the file system. Still wondering whether the new cameras are so good that you can expressive to shoot the night sky”.
Unlike the iPhone 6s and 6s Plus, iPad Pro won’t love mass of users, and most of them stayed true to the classic tablet, or even a miniature iPad mini. Releasing a compact version of the iPad Pro, Apple is targeting the iPad audience last Pro — designers, illustrators, professionals working with graphics, and mere mortals who need a more powerful tablet such as games.
Oleg Kapranov
chief editor of the magazine “PC World”
“Our net marketing and attempt to occupy additional niches and price scenario. In the case of iPhone SE released a budget smartphone, which took the time-tested design. This, incidentally, obvious mistakes, held after the release of the 5C model, which just screamed that its owner is poor.
The SE is a classic, almost home design, a lot of people on this day goes with “five”, and buyers of new items will perfectly join these ranks. In addition, not everyone needs a smartphone with a large screen. Who would not say, but I know a lot of people who only want the device to call. And, of course, what was said at the presentation: new markets and things like that. If the experiment proves successful, it is possible that in the future we will get a range of three smartphones. Or two — SE and Plus.
As for the tablet, then there is clearly a desire to broaden the audience. iPad Pro is a great device, but it’s not a mobile device, with all due respect. It is inconvenient to get, standing out in the crowd in the subway, or work somewhere on the run. A more compact form factor will allow to expand the audience and attract those who want to upgrade your old iPad and maybe even nothing against the stylus”.
Denis Imshenetsky
CEO platform for creating websites Nethouse
“At the presentation of Apple showed nothing innovative, but it wasn’t necessary. New Apple products are focused primarily on expanding the company’s presence in the middle price segment. SE iPhone is powerful, but a cheap smartphone in a classic design and a size that can compete on the market with numerous competitors based on Android. The new iPad Pro will be of interest to those buyers, which pushed the dimensions of the previous version. Personally, I’ll buy it myself because of the pen”.
Artem Petukhov
marketing Director at Pixonic
“Not so sure about the innovation from the point of view of iron, but in terms of user experience, these devices do not contain almost anything new, as it was last year in the case of iPhone 6S. Yet we must understand that this is not a generation change, just update a very successful model, which still enjoys popularity.
Whether they are someone? Of course — here just look at sales of the iPhone 5S and iPhone 5c, which last year stood at 30 million At the total number of sales in 231,5 million this figure is not so impressive, but the price is reduced and the iron level iPhone 6S in iPhone SE can significantly increase this year.
With the iPad Pro it is difficult to say something specific — the tablet remains a niche solution for professionals. It all depends on personal preference”.
Dmitry Bevza
independent IT commentator
“In my opinion, SE iPhone — well, very niche device. The trend to larger screens is now obvious, but Yes, there is a small group of users of devices Apple, which more convenient to use the smartphone with 4-inch screen. The only fundamental difference between the new iPhone 5s is the camera in iPhone SE it is noticeably better. That is, the audience SE iPhone Apple-loving 4-inch screens and a lot of photographing. I doubt that audiences are so great, especially in Russia.
Perhaps the story of the iPad Pro was not as successful as we would like Apple, so the company decided to return to bestsellerdom format 9.7 inches. Audience new iPad Pro is the same as that of the iPad Pro with 12 inch screen: designers, artists, those who work with a stylus. Probably was assembled some feedback, and found that even this audience prefer the classic format.”
