Russians prefer the iPhone with a secondary market for secondhand smartphones of other brands. This is stated in the report. After just over a month after premiere iPhone 7 they analyzed the dynamics of demand and prices of the Apple smartphones and figure out how to release new products reacted in the secondary market of mobile devices.
In September 2016, the share of iPhone in the structure of demand category, “Phones” was 46,8% – 2.1% less than the year before, when he presented the iPhone 6s. In comparison with September 2014, the month of the release of the iPhone 6 and iPhone 6 Plus, the dynamics was only 1.5%.
Analysis of the annual dynamics shows that the number of contact requests for advertisements for the sale of iPhone in September of 2014 and 2015 amounted to 60,1% and 90,6% from September 2016, respectively. That is, the interest in Apple devices is increasing.
Proportionally to the increase in demand increases supply. So, in September 2016, the share of the iPhone was 17.6% as compared to 14.6% a year earlier. During the release of the sixth series of the same indicator did not exceed 12%. In addition, in the coming months we can expect an increase in the number of ads, mainly due to the models of previous generations.
The main factor determining the popularity of the iPhone on the secondary market, is the price, believe in Avito. In September 2016 it was 19 900 rubles for all models – almost 2.5 times more than the average price in the category “Phones”.
The maximum values of the price of iPhone reaches in the first months after the presentation of the new models. In addition, impact on the cost and premiere Apple devices in General. So, in April 2015, immediately after the release of the Apple Watch, the average cost of the iPhone has risen to 21 100 rubles, and in October 2015 – 20 500 rubles. We will remind, a month earlier, the presentation of the iPhone 6s.
For the first 9 months of 2016, a significant increase in the price of Apple mobile devices were recorded twice: in March, when they presented the iPhone SE, and after the September presentation of the iPhone 7. The cost increase projected by the end of October.
