Data from Consumer Intelligence show that the share of the iPhone 8 and iPhone 8 Plus accounted for 16% of all smartphones sold Apple in the previous quarter. The share of sales of the iPhone 7 and 7 Plus was 58% for the same period of time.
According to the study, buyers prefer the iPhone 7 and 7 Plus, the price of which dropped significantly after eights. The data suggests that the demand for the new iPhone 8 and iPhone 8 Plus is very small. But this is not surprising, given that the attention Apple pays iPhone X.
“the iPhone 7 and 7 Plus at the reduced price of older iPhone models continue to demonstrate high demand. The iPhone 7 and 7 Plus 58% of sales in the previous quarter, far higher than 35%, which fell to the share of the iPhone 6S and 6S Plus in September last year,” the report says.
The study is based on 500 customers who purchased an iPhone in the U.S. last quarter. This means that the data do not take into account the global indicators.
It is expected that the demand for the iPhone X will be much higher. The smartphone will go on sale next week.
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