Competition and the exchange rate are driven down prices on the flagship smartphones Apple in Russia. According to analysts, Hi-Tech Mail.Ru the cost of iPhone 7 Plus has dropped by almost a third since the release of the device.
iPhone 7 Plus was introduced in September 2016, then it is recommended that in Russia the price was 67 990 rubles Today in some stores, the flagship Apple phone with 32 GB of memory sells for 44 889 rubles.
Thus, in the nine months since the beginning of sales of smartphone with dual camera fell by 34%. According to analysts, this is the most noticeable price drop in the entire range of the “Apple” giant.
Interestingly, many large retailers have also reduced the price of iPhone 7 Plus: in most networks, the drop was about 15%.
It is noted that the Federal monitoring of prices across the country, so in some regions, the stores can charge higher prices.
It is worth noting that in April Apple started selling refurbished iPhone 7 Plus. Price on refurbished smartphone about 25% below the average market cost of the device.