New colors “onyx black” became the most popular color choice among buyers of the iPhone 7 and iPhone 7 Plus. Increased demand and production problems have led to a shortage of models in satin finish around the world.
iPhone 7 in the color “black onyx” is made from sleek brushed aluminium, and to achieve the glossy effect shell model undergoes a 9-step process of anodizing and polishing. The result is a deep black color, the border between glass and aluminum are virtually indistinguishable.
According to KGI Securities, Apple’s Asian suppliers are unable to ensure one hundred percent yield in a given color. Only 60-70% of the buildings in the color “black onyx” meet the quality standards of Apple. In other words, every third copy is sent for revision.
“The shortage of iPhone 7 is caused not only by high demand. Delivery time smartphones with online orders – 2-3 weeks – corresponds to last year. But this does not apply to the model in the color “black onyx”, which has faced production problems. In addition, Apple increased the number of countries of the first wave with 12 during launch iPhone 6s to 28 in the case of the iPhone 7,” explained Kuo.
High-gloss finish “black onyx” is very popular with the leadership of Apple, it is stake in promoting “sevens”. These are the “very black” iPhone are shown on the website and promotional posters for the company. They have dedicated a movie with a story about the production process with voice-over narration of Jonathan Ive, and — most importantly — smartphones in the color “black onyx” is not available in the cheapest configuration with 32 GB of internal memory.
It is worth noting that the color “black onyx” is not unique to Apple. One device with a similar gloss metal finish, Apple already was – it released in 2013, the year of the cylindrical Mac Pro with a cylindrical body. And in the line of iPhone was very similar — black plastic iPhone 3G and 3GS.
When ordering the iPhone 7 and iPhone 7 Plus in glossy black in the Russian online Apple store promises to deliver the smartphone is not until November.