Sales of the new iPhone 7 and iPhone 7 Plus started in Russia on September 23 at the price from 56 990 rubles. After analyzing the retail market, experts Hi-Tech Mail has learned that a month later, the flagship Apple smartphone fell by 12%.
The official price of iPhone 7 with 32 GB of memory in the Apple online store is still 56 990 rubles. However, the retailers offer the device in the basic configuration, much cheaper. Low price “Apple” the novelty is now at 49 990 rubles.
Price iPhone 7 really dropped quite quickly, analysts say. While most retailers keep the price at 50 thousand 52 thousand rubles for the version iPhone 7 with 32 GB of memory. According to experts, for the first day in Russia has sold about 10,000 iPhone 7. However, the number of pre-orders reached 20 000, and managed to implement not all — mostly due to the fact that a significant portion of buyers wanted the iPhone 7 come in black and “black onyx”, and they were in short supply.
The flagship of the 2015 iPhone 6s also originally cost in Russia 56 990 rubles for the version with the minimum amount of memory. Last year, its price fell by 36%.
Earlier it was reported that in Russia the high prices for the iPhone 7 among all European countries — 829 Euro. Cheaper just to buy “seven” in the UK – where the device is sold for 670 euros.