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iPhone 7: 10 reasons to buy the new flagship

On 7 September the long-awaited presentation of the new iPhone 7 and iPhone 7 Plus, which improved almost all key features. Most of the rumors and leaks were confirmed on the Network, but not without surprises. Smartphones can boast not only a waterproof housing and advanced, and other improvements.

In order to hold the position, Apple sought not only to update iPhone and give it a few strong features. If you’re wondering whether to look towards the iPhone 7 or iPhone 7 Plus, we offer a full 10 reasons to buy the new flagship Apple.

1. Updated design

As expected, the novelty was very similar to the iPhone 6 and 6s the same form factor and size, but weigh less device: iPhone 7 weight equal to 138 grams (instead of 143 g), and the iPhone 7 Plus — 188 g instead of 192 g).

There are a few important improvements. Thus, the plastic antenna inserts, which, according to many users spoil the appearance of “sixes”, is now shifted to the edges of the rear panel and become almost invisible.

Apple added to the lineup, two new colors – matte black and glossy black onyx” instead of the usual Space Gray. iPhone 7 in matte black color looks fresh and quite interesting. Glossy Jet Black also looks great, but only the first few minutes, until you get fingerprints and scratches on the rear panel. Apple knows about the problem and recommends that you purchase a protective case.

2. Dustproof and waterproof housing

iPhone 7 and iPhone 7 Plus officially received protection from dust and moisture according to IP67 standard. iPhone 6s or even iPhone 6 is an experienced dive under the water, but now Apple has officially confirmed the resistance of their smartphones.

3. Touch Home button c Taptic Engine

The principle of operation of the Home button in the iPhone 7 is very similar to the trackpads in the new MacBook, that is actually it is touchscreen, but thanks to the Taptic Engine when pressed feels full click. While the key has become more responsive and sensitive.

4. New camera

iPhone 7 got a 12-megapixel camera module with aperture of f/1.8, optical image stabilization, a 4-led TrueTone flash, a new chip for image processing and support for RAW format. The module itself was a bit bigger though looks not as rough as on the previous generation devices. The front camera has also undergone changes, now its resolution is 7 megapixels.

Comprehensive upgrade got camera iPhone 7 Plus. The double module of the smartphone includes a 12 megapixel wide angle lens with aperture of f/1.8 and 12-megapixel telephoto lens with f/2.8. The second camera is perfect for portraits or shooting objects that are far enough away. In the camera app there is an additional button for fast switching between lenses.

Improved zoom allows you to zoom in while capturing images up to 10 times, and video up to 6 times. In addition, the near future software update will bring to the camera portrait mode, which lets you apply “bokeh” effect, as on mirror cameras.

5. Top “stuffing”

New 4-core processor A10 Fusion works 120 times faster than with the model in the first iPhone and up to 40% faster compared to iPhone 6s. Graphics performance increased by 50%. In addition, we have seen the results of the test Geekbench, which confirm the presence of 3 GB in the model Plus and record the performance of the new smartphones.

In addition, the minimum amount of physical memory equal to 32 GB, not 16 GB as before. Other versions are 128 GB and 256 GB.

6. Improved display

Many display options are not changed compared to the iPhone 6s: same diagonal, resolution and IPS technology. However, the screen of the iPhone 7’s 25% brighter and has an expanded color gamut that is comparable to digital cinema. Due to the extended color gamut colors on the display will become brighter and richer.

7. The most powerful battery

Thanks to energy-efficient A10 processor and optimization of the operating system of the iPhone 7 can run up to two hours longer, and the iPhone 7 Plus — up to one hour longer than the predecessors.

8. Stereo sound

The iPhone 7 and iPhone 7 Plus installed stereo speakers, although the design is quite unusual. One of the speakers located on the bottom edge of the device, and the second is at the top of the front panel. This location seems fairly original, but technically it allows you to achieve stereo sound when listening in landscape orientation.

9. New Lightning EarPods

iPhone 7 and iPhone 7 Plus will be supplied with better Lightning headphones, since Apple decided to abandon the 3.5 mm analog connector. In addition, the package includes branded smartphones adapters Lightning on the mini-Jack, which is sold separately for 800 rubles.

10. Data transfer rate

iPhone 7 and iPhone 7 Plus support 4G LTE Advanced, so the data transfer speed increased to 450 Mbit/s is three times higher compared to the iPhone 6. In addition, the increased number of available bands of the cellular network 4G. MIMO technology allows you to transfer data via Wi-Fi 802.11, with speeds up to 866 Mbps.

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