Sales of the iPhone 6s and 6s Plus in a world started very successfully. 13 million copies sold in 3 days – a new record for Apple. Despite this significant success of smartphones with the letter “S”, it turned out that in Japan, “Apple” new product sold not as confident. Such a situation is very atypical for the market of the Country of the rising sun. Reasons tried to find out research Agency BCN.
On the sales of iPhone 6s in Japan reported the national telecommunication network of NTT DoCoMo. It is reported that consumers were more popular than the usual “six” and “s” is sold at 10-15% worse than its predecessor. The report notes that the number of people in the queue this year was slightly less than in the past.
The decline in the popularity of new smartphones from Apple may be due to several reasons. One of them ripped off by Resellers, the timing of the start of sales. In addition, local shops announced the dates for the following supplies, so some customers decided to postpone the purchase for some time.
Nikkan Kogyo Shimbun analysts believe that sales of the iPhone 6s and iPhone 6s Plus in Japan will grow by the end of October. In addition, Christmas holidays will play into the hands of the sellers.
Some analysts even before the announcement of iPhone 6s predicted he was not the most successful sale. Typically the most popular with consumers for smartphones with new design. A regular “Nostradamus” of the Agency KGI Securities Ming-Chi Kuo suggests that Apple is unlikely to beat last year’s record iPhone sales of 74.5 million devices sold.
Recall, the iPhone 6s has got superior 12-megapixel camera, a next generation processor A9 and display with 3D Touch. In Russia pre-orders for the novelty has already started. Prices start at 53 999 for the version with 16 GB of memory.