Releasing the first iPhone in 2007, Apple with every passing year increased the pace of sales of their smartphones. But recently in the media there have been reports that the latest generation iPhone is sold not as good as the flagship devices of the past. Report research organization CIRP confirms this thesis.
According to a study by Consumer Intelligence Research Partners, sales of the latest generation of smartphones do not meet the expectations of investors. Share iPhone 6s sold in the U.S. during the first fiscal quarter amounted to 48% of the total number of “Apple” smartphones, while the same indicator for iPhone 6s Plus — 19%. In the same period of the previous year the share of the iPhone 6 was 45%, and the model of iPhone 6 Plus took 30% of the total number of sold Apple-communicators.
“iPhone 6s and iPhone 6s Plus good, nonetheless they don’t dominate the market the way it did the iPhone 6 and iPhone 6 Plus a year earlier. Share flagship models decreases because buyers prefer last year’s version and even the two iPhone 5s,” said partner and co-founder of CIRP, Josh Lowitz.
Analysts suggest that Apple’s transition to the big screens in the iPhone 6 and iPhone 6 Plus resulted in the largest period for the company. To support such dynamics will be rather difficult, and if successful, it can be called a real feat Apple.