During the new year holidays Android users have actively shifted “to the dark side” with this and prefer the iPhone 6s and iPhone 6s Plus and not the latest flagship of Apple. This is stated in the report research firm Consumer Intelligence Research Partners (CIRP).
The study showed that in the period defectors from And roid twice as often bought the iPhone the previous generation than the iPhone 7 and iPhone 7 Plus.
The report stated that among the fans of Apple new iPhone 7 and iPhone 7 Plus are in great demand, than their predecessors a year earlier. In September and December last year, 72% of all smartphones sold, Apple had the new model, which is 4% higher compared to the year 2015. With this iPhone SE has a lesser demand than the iPhone 5S.
According to CIRP, this year 15% of users switched to the new flagships of Apple and Android devices. In 2016 the share of defectors accounted for 14%, while in 2014 only 12%.
During the Christmas holidays former Android users twice as likely to buy iPhone 6s and iPhone 6s Plus than their successors. They may not want to abandon the 3.5 mm headphone Jack, which disappeared in iPhone 7. But most likely, it’s the price. iPhone 6s – quite a powerful machine with the most relevant functions, including 3D Touch, Apple Pay and Touch ID.